John C. Loring, Stylus Magazine, and The Scientific American
Albert G. Bagley Dominated Marketing
Within the articles, Mr. Loring opined "I think we can assume from the foregoing [The Scientific American] that Albert Bagley was among the workmen in Simeon Hyde's new gold pen factory, initially trained in 1836 by Aaron Cleveland and Levi Brown".
Regarding Mr. Bagley's patents, John Loring reflected "...likely as not in the early 1850s, he [Bagley] worked out some sort of “license” with Mabie and Rauch to take advantage themselves of his combo patents...".
Loring was onto the reality of the Gold Pen nib business, Mr. Bagley threatened to sue anyone who infringed his patents, instead offering to sell product "to the trade" at reasonable prices.
Loring’s Predictions
John Loring shared his insights regarding The Scientific American - Albert G. Bagley connection and much more in the article depicted above from Stylus Magazine in the February / March 2004 issue.
On this page you will see the advertising numbers which exhibit the Bagley Gold Pen marketing dominance in geographical coverage and numbers.
newspaper gold pen advertising from 1830-1900
Levi Brown
Bagley, Co-Partnerships, Retailers
Bagley, Co-Partnerships, Retailers
Levi Brown was listed in Detroit newspapers as a jewelry, furniture, etc. storefront in 1837.
Levi Brown began advertising Gold Pen sales in 1838.
Advertising was heaviest during the 1840s.
Levi Brown began dating his Gold Pen nibs as early as 1846 through as late as 1864. Gold Pen nib counterfeiting advertisements began in 1848.
Statistics found as follows:
During the 1840s - Totaled 1,344
During the 1850s - Totaled 576
During the 1860s - Totaled 193
During the 1870s - Totaled 8
Bagley, Co-Partnerships, Retailers
Bagley, Co-Partnerships, Retailers
Bagley, Co-Partnerships, Retailers
Bagley began newspaper advertising in 1842. Newspaper advertising for Bagley Gold Pens, including co-partnerships and retailers, was found during the period between 1842 and 1876.
Statistics found as follows:
During the 1840s - Totaled 1,935
During the 1850s - Totaled 1,280
During the 1860s - Totaled 597
During the 1870s - Totaled 220
Albert G. Bagley and Levi Brown competed for business in the early 1840s. Bagley’s patents and ingenious efforts to develop and refine the manufacturing process for Gold Pen nibs resulted in Mr. Bagley surpassing Levi Brown.
Bagley & The Scientific American
Bagley, Co-Partnerships, Retailers
Bagley & The Scientific American
Mr. Bagley began advertising in The Scientific American in 1845 and continued until at least 1850.
The readership was literate and likely product purchasers.
Bagley advertising dominated the Gold Pen advertising in the 1840s and 1850s.
A.G. Bagley manufacturing and sales to the trade produced global orders in the 1840s and 1850s.
Dawson, Warren, & Hyde rose in production during the 1850s with Bagley factory sourced extension pen holders and a standard larger Gold Pen nib of high quality.
As the 1860s arrived, Bagley’s products had long been branded as the venerable Gold Pen nib and pen holder products.
Dawson, Warren & Hyde
Dawson, Warren & Hyde
Bagley & The Scientific American
Dawson, Warren & Hyde began newspaper advertising in the 1850s.
Newspaper advertising was found during the period between 1851 and 1871.
Statistics were as follows:
During the 1850s - Totaled 742
During the 1860s - Totaled 411
During the 1870s - Totaled 20
Leroy Fairchild
Dawson, Warren & Hyde
Mabie, Todd & Co.
Leroy Fairchild began newspaper advertising in the 1850s.
Newspaper advertising was found during the period between 1850 and 1890.
Statistics found as follows:
During the 1850s - Totaled 55
During the 1860s - Totaled 406
During the 1870s - Totaled 257
During the 1880s - Totaled 452
During the 1890s - Totaled 7
Mabie, Todd & Co.
Dawson, Warren & Hyde
Mabie, Todd & Co.
Mabie, Todd, & Co. began newspaper advertising in 1862.
Newspaper advertising was found during the period between 1862 and 1890
Statistics found as follows:
During the 1860s - Totaled 259
During the 1870s - Totaled 601
During the 1880s - Totaled 1,538
During the 1890s - Totaled 241